The 10 Most Stylish Ski Clothing Apparel Brands For Men

Hitting the slopes this season? Whether it’s your first time or an annual occurrence, you’ll need some kit that’s up to the job. Yes, the freestyle pros can often be seen on social media flying off the snow park’s biggest kickers in hoodies and flannel shirts, but unless you can guarantee both the weather and your ability to remain upright, you’re going to need something a bit more substantial.

Luckily, there’s no shortage of brands catering to you, and many of them are just as dedicated to ensuring their ski apparel looks the part as they are making sure it performs on the mountain. But for every ski brand worth buying from, there are 10 that will sell you a dud.

To take the guesswork out of the equation, we’ve compiled a list of our favourite ski apparel brands. These are the labels that don’t sacrifice performance for style and vice versa. From jackets and jumpers to base layers and boots, here are the ones to know.

Descente

You can always count on the Japanese to combine technical wizardry with considered aesthetics. In Descente’s case, that applies to ski apparel. This high-end outerwear label has spent decades refining its approach, blending precision engineering with a sleek, understated look.

Expect ergonomic cuts, advanced waterproofing and insulation that keeps you warm without adding unnecessary bulk.

Shop now at Descente

Goldwin

Goldwin is another Japanese outerwear brand that approaches ski apparel with a comparable sense of precision, innovation and aesthetic refinement. The focus is on clean lines, technical excellence and premium materials.

Think Dermizax membranes and high-grade down applied to silhouettes that look equally at home on and off the mountain.

Shop now at Goldwin

Moncler Grenoble

Moncler Grenoble sits firmly at the junction between designer fashion and genuine high-altitude performance. The Italian brand has long been a staple in luxury skiwear, offering refined takes on pieces like down jackets and technical ski pants without skimping on functionality.

Known for its high-gloss puffers, tailored layering basics and premium accessories, it’s perfect for those with cash to splash and want their fellow skiers to know it.

Shop now at MR PORTER

Colmar

Colmar has been kitting out skiers since the 1920s, and while the brand has evolved, its commitment to innovation and craftsmanship has never wavered.

Combining Italian design sensibility with high-performance fabrics, Colmar’s pieces are technical but refined, offering a slightly retro, race-inspired aesthetic that feels refreshingly different from the hyper-minimalist approach of some competitors.

If you appreciate classic ski styling with a modern edge, this is the label for you.

Shop now at Colmar

Kjus

Kjus is all about precision. Be it the cut of its jackets or the performance of its technical fabrics, it’s this element that ties everything the brand does together. Founded in Switzerland by former Olympic skier Lasse Kjus, the label’s sporting pedigree is reflected in every piece.

Every detail of every jacket, accessory and pair of pants is carefully considered, from the strategically placed ventilation zips to the perfectly calibrated warmth-to-weight ratio.

If you’re serious about skiing, Kjus is an easy brand to trust.

Shop now at MR PORTER

Arc’teryx

Arc’teryx has built its reputation on technical excellence. Although its roots may be in climbing and mountaineering, the Canadian brand applies the same ethos of ultra-precise design to its ski range.

Expect performance-driven outerwear that blends futuristic fabrics with sleek, alpine-ready designs. The Sabre Jacket is a favourite, with a GORE-TEX Pro build, articulated arms and a clean, minimalist aesthetic that doesn’t try too hard.

Shop now at Arc’teryx

Black Diamond

The clue is in the name. Black Diamond is built for those who take skiing seriously – a brand with genuine technical credibility, favoured by experienced skiers. The focus is on performance rather than fashion, with a no-nonsense approach to materials, durability and fit.

If you’re more backcountry than groomed pistes, this is a label you’ll gel with. Think function first, with a design language that’s rugged and purposeful rather than flashy and fashionable.

Shop now at Black Diamond

Columbia

Hailing from the Pacific Northwest, Columbia has been in the outdoor game for decades. While it may not have the high-fashion appeal of some other brands, its gear is reliable, accessible and packed with solid tech.

The label’s ski apparel is built around proprietary technologies like Omni-Heat reflective insulation and OutDry waterproofing, offering serious protection without ultra-high-end price tags.

If you want solid gear without breaking the bank, Columbia is a dependable option.

Shop now at Columbia

Perfect Moment

Perfect Moment is the antidote to dull ski gear. It is a brand that embraces bold design and vintage-inspired silhouettes, but not at the expense of technical performance.

Originally founded as a performance ski label, it has become a cult favourite among those who want to stand out on the slopes. If you’re after statement-making skiwear that still holds its own in harsh conditions, Perfect Moment is one of the best there is.

Shop now at Perfect Moment

Peak Performance

As the name suggests, Peak Performance is all about delivering ski gear that’s built for, well, peak performance. The Swedish brand merges Scandinavian minimalism with serious technical know-how, resulting in sleek, functional and impressively durable outerwear.

This brand doesn’t shy away from a bit of colour either, so don’t be surprised to see unusual colour combos and hits of neon here and there. The result is a range of skiwear that looks as good in the backcountry as it does at après.

Shop now at Peak Performance