We just returned from an inspiring trip to New York, where we participated in the industry talk “The Future of Kids’ Fashion,” led by Shosh Kazab, the founder of Kidswear Collective, held at Children’s Show. Sustainability is a topic that’s everywhere right now—one we ask about often, yet still struggle to define in practical terms. During the discussion, an essential message stood out: no step is too small when it comes to making a difference.
From using deadstock fabrics and opting for eco-friendly materials to rethinking packaging and creating timeless styles meant to be passed down, sustainability in kids’ fashion is about making mindful choices. But there’s an even bigger challenge at play—reshaping the way we see and consume fashion, especially in an era where social media promotes the idea that you should never be seen in the same outfit twice.
At Junior Style, we believe in shifting the conversation. Fashion should be about personal style, creativity, and self-expression—not about constantly buying new things. Magazines and influencers often set unrealistic standards, making it seem like shopping at outlets or re-wearing outfits somehow diminishes one’s status. But in reality, the true marker of style is how you wear something, not how often you replace it.
To showcase this philosophy, we teamed up with Kidswear Collective in New York for an editorial shoot proving that pre-loved clothes can be just as stylish, cool, and prestigious as brand-new pieces. The goal? To inspire families to embrace sustainability without sacrificing fashion. Because when kids shine with confidence, it’s never about the label—it’s about how they wear it.
Let’s redefine fashion together. Let’s normalize wearing our favorite outfits more than once. And most importantly, let’s teach the next generation that sustainability isn’t just a trend—it’s the future.
Â
Concept, photography: Aleksandra Ataca
Stylist: Â Iliya Constantinou
Models: Eva Leah, Haven and Angelica
All clothes: Kidswear Collective
Â
Read more news hereÂ
Â
