It can be seen throughout history, but to have lasting “Good Fortune” in the China market isn’t as straightforward, and one would need to have a ‘China strategy’ for this specific market. China offers many possibilities yet is quite volatile. Focus is key in this particular market, just as being adaptable to change. This strategy will include factors such as brand positioning, determining a range of products to primarily focus on, its target markets, the distribution, the incorporation of Chinese Social Media (Wechat, Little Redbook, Douyin etc.), KOL/KOC and influencers, etc.
