MOSS AW24

Written by Menswear Style
in
New Collections

on the
10th October 2024

Moss is shaking off its old image and stepping boldly into the future, bringing a fresh, fashion-forward approach to menswear at time when many retailers are facing tough times. The re-branding continues to pay off with plans to open a new store in London Victoria, as well a number of store refurbishments over the coming months. With Moss is redefining what it means to dress well, wherever you’re headed. The brand, known for its suiting heritage , now offers a whole new take on menswear, combining tailoring with everyday essentials in a bid to create a seamless, versatile wardrobe. Moss is redefining what it means to dress well, wherever you’re headed.

Moss’ latest AW24 collection has been crafted with the transeasonal period in mind, for in-between days and beyond. See out late sun with safari shackets, fine merino knits and washed canvas trousers. Weave in autumnal textiles with knitted shirts, chunky mock-neck jumpers and moleskin tailoring. For dressed-up days, suits in soft cord and silk-flecked tweed worn with Italian-silk ties and suede-trimmed loafers. And be ready for all weather realities with chunky hiker shoes, showerproof outerwear and a utilitarian liner gilet worn over a T-shirt now and under coats later.

What’s New? 

– Elevated everyday Style: Moss has stepped beyond suiting. Their new range includes everything from tailored pieces to premium casualwear – think smart knits, elevated shirts, and easy separates that are perfect for navigating the demands of modern life. 

– Tailored for You: Whether you’re renting a suit for a wedding, grabbing an off-the-rack blazer, or going all-in on custom-made tailoring, Moss has you covered. The brand is committed to offering top-tier service across its ready-to-wear, hire, and custom-made collections. 

– Fresh Store Design: The new Moss stores reflect the brand’s modern identity – sleek, stylish, and built around the customer. Each store offers a curated shopping experience, with expert stylists ready to help men put together the perfect look, no matter the occasion.

Dressed to Impress 

For days that require a bit more finesse, Moss’ suit offering is tailored to always cut it, wherever you’re headed. Soft corduroy and silk-flecked tweed suits add texture and richness to event attire, while Italian-silk ties and suede-trimmed loafers are an elegant finishing touch. Moss has taken great care to refine its tailoring this season, introducing new trouser styles and evolving relaxed-fit suits with a variety of fabrics. 

Weather-Ready Outerwear 

This season, Moss has expanded and elevated its outerwear offering. From lightweight gilets designed for layering, to a full-length wool coat for more refined style, the collection showcases a seamless blend of casual and classic styles infused with Moss’ renowned tailoring expertise. Each piece is thoughtfully designed to meet the diverse needs of the modern man, offering versatility, comfort, and timeless style.

The Return of Corduroy 

Corduroy remains a cornerstone of their AW collection, and this year Moss has taken it to new heights. Cord suiting in vibrant colours such as yellow, cerise-pink, and duck-egg blue offers a more playful take on classic cord tailoring. A relaxed-fit steel blue cord suit with a 70s-inspired lower lapel is a vintage nod to the history of the style, as well as overshirts in seasonal tones like taupe, teal, khaki, and chocolate. The ink corduroy trucker jacket, which did exceptionally well last year, has been an instant hit this season too. Each piece across the collection has been crafted in softer fabric and lightweight constructions for a more relaxed and contemporary look. 

Move for Moleskin 

Historically crafted for its durability and warmth, moleskin has evolved from functional workwear into a fashionable staple and renowned for its softness, breathability, and rich, long-lasting colours. For AW24, Moss is expanding its moleskin range to include casual and formal jackets as well as shirts, trousers, and shackets, all made in Italy. With a versatile palette featuring shades like duck egg blue, taupe, and charcoal, these pieces offer endless styling possibilities, blending timeless heritage with modern tailoring.

Top Trousers 

In recent seasons, Moss has expanded its trouser range, moving beyond tailored classics to embrace casual styles, reflecting the shift towards looser, more relaxed menswear. For AW24, Moss is debuting belted trousers, a smart-casual hybrid with a wider leg and higher waist, perfect for tucking in shirts or knitwear. The season also features washed canvas trousers, inspired by utilitarian workwear, and moleskin trousers in navy, taupe, and steel blue, crafted from Italian fabric. While Moss broadens its casual offering, the brand remains committed to its tailoring heritage, blending formal and casual styles seamlessly. 

Custom Made 

For AW24, Moss brings a rich variety of fabrics to its Custom Made range, featuring seasonal highlights such as cords, flannels, and tweeds in neutral tones like browns, khakis, and taupe, as well as vibrant shades like duck-egg blue and mulberry. Popular stripes return with new additions like the Moss grey stripe and Zegna blue stripe. Exclusive to this season, Moss introduces premium Ermenegildo Zegna fabrics, including a wool-silk-cashmere blend and gold-toned flannel, available in limited quantities as a more premium offering.

With over 100 stores across the UK, Moss is on a mission to roll out this fresh new look to all of it’s locations.