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Written by Menswear Style
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14th October 2024
Kostüme makes the best cycling apparel money can buy, developed and tested on some of the most challenging cycling events in the world. The brand makes technically innovative cycling apparel focused on all-day performance, comfort and utility. Developed in the UK for the unique demands of Audax and multi-day long distance cycling, Kostüme products are equally at home riding events like GBDURO or Paris Brest Paris as your local café loop, where the exclusive artist designs will stand out from the crowd. Every Kostüme product is crafted from premium recycled materials and released in limited editions of 350, with each batch known as an Edit. Combined with a pre-order model, this innovative approach to cycling apparel production drastically cuts waste, and is just one example of their commitment to put environmental impact at the heart of every decision.
Kostüme was founded to challenge the status quo, developing stylish, durable and highly functional products to help you express yourself both on and off the bike, however you choose to ride. Every piece of Kostüme cycling apparel is manufactured in partnership with two of the leading independent European family-run factories, who combine decades of bleeding edge experience with a fastidious approach to sustainability and obsessive attention to detail. It’s the brand’s aim to be as rigorous and transparent as possible about the impact of their actions, and they’re working hard to close the loop on truly circular production.
“There’s an awful lot of work that goes into creating a brand like this, designing and developing products, putting things to market. This is the sustainability angle, this is the art angle, there’s the exclusivity and limited editions, there’s the incredible fabrics that no one else is using. There’s a lot going on there. What I’ve kind of settled on is that we make the best possible cycling apparel. So, we could just say we’re the best, but a lot of brands say they make the best and it’s very subjective. Obviously, we’ve got the Road CC review that says we’re the best, right? And look at our TrustPilot where a lot of our customers say it’s the best.”
This is a shortened transcribed edit of episode 217 of the MenswearStyle Podcast with Ed Bartlett, Founder of cycling apparel brand kostume.cc. You can listen to the full version on Apple Podcasts, Spotify, or your favourite podcast player.
