Fleet Feet is now carrying footwear from Hylo Athletics.
The specialty run retailer announced Monday that it has entered into a vendor partnership with the emerging London-based performance running shoe brand. This partnership, Fleet Feet said in a statement, reflects its commitment to providing customers with the best-fitting footwear “to accomplish their fitness and movement goals.”
“Our vendor partner program has evolved over the years to align with the changing landscape of the running industry. While we’ve increasingly leaned towards mature, well-established brands in recent years, we’re thrilled to partner with Hylo Athletics in the spirit of supporting emerging, innovative brands,” Fleet Feet president and chief executive officer Joey Pointer said in a statement.
Hylo Athletics, a sustainability-driven running shoe brand, was founded in 2020 by former professional soccer player Michael Doughty. It is now part of Fleet Feet’s vendor partner program — that currently includes 19 footwear, apparel and accessory brands — that has helped showcase emerging brands in the past, including Hoka and On.
“This partnership is a great opportunity to test how we can help bring Hylo’s products, sustainability mission and unique story to life across our communities, connecting with our customers who are passionate about both performance and environmental responsibility,” Porter said in a statement.
With this new partnership, Fleet Feet will sell Hylo Athletics at select brick-and-mortar stores, as well as online. Today, the retailer has nearly 300 stores, and in March, Pointer told FN that he expected to add 16 locations before year’s end.
“We are excited to join Fleet Feet’s vendor partner program, furthering our commitment to the specialty running channel in North America,” Hylo Athletics co-founder Michael Doughty said in a statement. “Fleet Feet’s position as the leading run specialty retailer will allow us to continue on our mission to inspire runners to run like the world depends on it and to reduce the impact that running shoes are having on our environment.”
About the Author
Peter Verry is the Senior News and Features Editor for Athletic and Outdoor at Footwear News. He oversees coverage of the two fast-paced and ultracompetitive markets, which includes conducting in-depth interviews with industry leaders and writing stories on sneakers and outdoor shoes. He is a lifelong sneaker addict (and shares his newest purchases via @peterverry on Instagram) and spends most of his free time on a trail. He holds an M.A. in journalism from Hofstra University and can be reached at peter.verry@footwearnews.com.
