Jaguar’s much-hyped rebranding and the reveal of their all-new electric model will take centre stage in Miami in just four hours. But has Jaguar jumped the gun? Or the shark, for that matter?
But as anticipation builds, a supposed “leak” of the car’s design has set the internet ablaze, with many questioning whether this is a genuine slip or just another piece of Jaguar’s elaborate PR chessboard.
The “leaked” images surfaced yesterday, revealing a 3D render of a striking vehicle with a long nose, a stubby rear, and a retro-modern aesthetic that evokes memories of 1930s Excaliburs—or perhaps something akin to a Chrysler concept car. Some even liken its design to Koenigsegg’s hyper-luxury creations. But the most polarising aspect? The bright pink colour adorns the render… and it’s a render. WTF. That’s not a real car!
A Bold, Unlikely Choice?
Let’s address the elephant in the room: no car brand would unveil a major model exclusively through a 3D render, especially not in an unconventional colour like hot pink. Jaguar has built a significant amount of anticipation for this launch. To risk deflating the hype with what some consider an unfinished teaser doesn’t seem to align with their recent marketing strategy.
So, is it real? My gut says no. This “leak” seems more like a red herring—a tactic to keep us talking and guessing. If this is a teaser, it’s working, but I’d wager the final car will look dramatically different when the sheet is pulled back later today.
Let’s not forget the broader conversation: the rebranding. Jaguar’s recent pivot to bold primary colours—pink and blue leading the charge—has been divisive. While I don’t hate the revamped logo, the colour choices are harder to love. They clash with the elegance and heritage Jaguar is known for. But perhaps that’s the point: Jaguar isn’t trying to look like its old self—it’s trying to make us rethink what it stands for.
What to Expect at the Reveal
By midday Sydney time, we’ll finally get a proper look at the new model and see whether the leaked images are accurate or just a clever feint. Until then, the big question remains: do you love it or loathe it? Does this bold new look signal a bright future for Jaguar, or has the brand lost its way?
Whatever the answer, one thing is certain—Jaguar has us all talking. And in the crowded automotive world, that’s half the battle won. Stay tuned.
