Canvvs, a British custom sneakers platform with a network of over 100 artists, Thursday debuted a limited run of 20 pairs of Nike Air Max ’95 inspired by Lashana Lynch’s character Bianca Pullman in Sky’s new TV thriller “The Day of the Jackal.”
In the series, Lynch plays an MI6 arms specialist and wears a pair of Nike Air Max ’95 throughout the show.
The reinterpreted kicks by sneaker artist Aida Kiraya aka Afro Kickz will go on display from Thursday at the Canvvs store on London‘s Oxford Street. They will then be gifted to charity, influencers, and Lynch herself.
Kiraya said this custom style aims to blend traditional African culture with modern Black style.
Alex Murray, who founded Canvvs in 2020, said the partnership with Sky reaffirms the platform’s goal of helping the next generation of sneaker creators alongside the established names in the industry.
Most recently, Canvvs partnered with MTV at the Europe Music Awards. It has also worked with brands including Microsoft, and Disney, and with Nike for bespoke Nike Dunks for Gareth Southgate’s 100th game as England Manager.
The TV version of “The Day of the Jackal” starring Lynch and Eddie Redmayne is based on the Frederick Forsyth novel of the same name. A movie adaptation was released in 1973.
