Renowned kids’ fashion footwear mogul Falc celebrates a milestone anniversary this year, marking 50 years of dedication to keeping children well and happy. It’s often said that no manual can truly guide you on being good parents; at the heart of it, all we want is to ensure our children’s well-being and happiness. And that’s precisely what Falc aims to achieve.
For fifty years, Falc, along with its team of experts, has been committed to developing safe and comfortable shoes, offering only the best for your children. Their focus extends beyond technical excellence to encompass stylish design, understanding that kids are fashion-conscious and have discerning tastes.
Falc’s mission is to envision the best for your children and make it a reality every day—just like you. Join us as we dive into an exclusive interview with Falc CEO Salina Ferretti, where we explore the secrets behind their enduring success, the inspirations for their designs, and their vision for the future of children’s fashion.
 Falc is renowned in the children’s fashion industry. What sets your brands apart and makes them so special?
Our brands, Naturino and Falcotto, are famous for their Italian fashion designs and exceptional quality. We collaborate with pediatricians to ensure the best shoe constructions, making us an undisputed leader in children’s footwear for generations.
What would you say is the secret behind Falc’s enduring success and popularity?
Falc has an incredible international team that works together with dedication and passion. This, combined with our talented designers and continuous innovation, positions us as a company ready for the future.
What inspires the designs and collections at Falc brands each season?
Each season, our team of designers draws inspiration from exotic corners of the world and the streets of major fashion capitals. We always choose themes that excite us the most, bringing color and fun to our collections.
What advice would you give to young entrepreneurs looking to start a career in children’s fashion?
We definitely recommend being original and choosing a specific market to target, as fashion trends can vary greatly from one country to another.
How do you envision the future of the retail and fashion market, particularly in light of recent trends and changes?
We believe that modern specialty stores and fashion boutiques will become stronger within their local communities, while successful e-tailers will continue to grow.
What are your thoughts on physical events and networking versus online platforms?
Nothing beats a physical event for networking and meeting new customers or brands. However, online platforms are excellent tools for modern support.
What’s your favorite shoe from the upcoming collection?
One of our favorite shoes for next season is the Naturino Pinn, a fun sneaker available in various colors, prints, and materials. From glitter to rainbow shades, the selection is endless.
How do you see the kids’ fashion market evolving in the next five years?
The children’s fashion market is strongly influenced by streetwear and comfort. However, we believe that dressing up for special occasions will become more important, and the demand for elegance will increase.
What do you think is the most effective marketing tool today?
The most effective marketing tool today is undoubtedly social media, as it allows for direct engagement with our customers and the ability to showcase our latest collections in real-time.
You will be showcasing the new SS25 collection at the Children’s Show in New York. Do you find the US kids’ fashion market differs significantly from the European market?
Yes, the two markets differ quite a lot. The collections are different since the style priorities are not the same. Additionally, the distribution and sales methods are very specific. In Europe, the markets are unique and varied, with many fashion capitals. Similarly, in the USA, each region has different trends and priorities.
Falc website
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