HIDDEN NY’s ascension from Instagram moodboard to full-on clothing brand will be studied one day. Images of concept collaborations turned into the real thing when HIDDEN linked with Salomon for its first official sneaker project in 2022, and now two years later, the ambiguous New York imprint has also developed a working relationship with ASICS. In the wake of the HIDDEN GEL-NYC from earlier this year, a sneaker of the year candidate by general consensus, HIDDEN is ready to debut its next ASICS collab at ComplexCon in Las Vegas.
The model in question is the GEL-Venture 6 Shield; a trail running shoe touted for “urban explorers” in an embodiment of the ongoing gorpcore trend. The brand teased the collaboration on Instagram back in April 2024, showing only a portion of the shoe with the caption “this one is better” in reference to their inaugural ASICS collab. Eyes are first drawn to the quarter overlay, taken in a compelling “Wasabi” teal shade. The rest of the shoe comes in white and silver, with reflective hits dispersed throughout. Of course, official images could reveal other details when they arrive.
The GEL-Venture 6 Shield isn’t nearly as mainstream as the GEL-NYC, but that’s likely the point. Off the success of their first effort, the power behind HIDDEN NY x ASICS is likely strong enough to draw eyes to an under-the-radar model, as is often the case when it comes to A-list collaborators.
HIDDEN NY’s GEL-Venture 6 Shield debuts at ComplexCon in Las Vegas (November 16th-17th) before releasing broadly via HIDDEN NY and ASICS channels on a later date. Know that this page as well as our Sneaker Release Dates hub will be kept current as new information comes in.
In related news, check out the glow in the dark Salehe Bembury Crocs also dropping at ComplexCon.
