Kylie Jenner made a fashion statement in the latest campaign photos for Cosmic 2.0, wearing perfume bottle earrings in honor of the new perfume launch. Redefining the intersection of beauty and fashion, Jenner wore replicated miniature versions of the latest fragrance as an ear accessory. By doing so, the media personality cemented her ability to turn a promotional campaign into a striking fashion statement.
Kylie Jenner wears a Cosmic 2.0 miniature fragrance bottle as earrings
Kylie Jenner fotografada para a nova fragrância ‘Cosmic 2.0’ da @kyliecosmetics. pic.twitter.com/ToSAr3qG5Q
— Access Kardashian (@accesskardash) March 6, 2025
On Thursday, Kylie Jenner released campaign photos for her new perfume, Cosmic 2.0, under Kylie Cosmetics. Jenner was the face of the photo shoot, exuding her usual glamour and trademark sultry aesthetic. The photos showed the beauty entrepreneur wearing a simple black satin corset, which was perfect for a campaign that drove attention away from her outfit to her face. Though her makeup was spot-on for the space-age aesthetic of the campaign, the statement earrings stole the spotlight.
The dangling earrings were nothing short of futuristic art accessories, carefully designed to replicate the launch. They were miniature versions of the Cosmic 2.0 bottle, with their metallic chrome finish playing with light and motion. Thus, Jenner proved she was crafting a sensory experience while promoting a new product. As per the photos, the Cosmic 2.0 bottle is a sculptural artwork. Consequently, it performs dual functions as a perfume container and a collectible item. Repurposing it as jewelry and accessorizing it in the campaign, Jenner turned the perfume’s launch into a high fashion moment.
Cosmic 2.0 is the follow-on fragrance to the brand’s debut perfume, Cosmic Eau de Parfum. Kylie Cosmetics announced Cosmic 2.0 on Instagram, calling it “the second fragrance in the cosmic universe.” The caption detailed the fragrance, describing it as “a floral amber scent with notes of pear accord, pink pepper essence, vanilla orchid accord, lavender essence, sandalwood accord, and amber accord.”
Jenner announced and teased the perfume on Instagram. Referencing Launchmetrics’s metric system, WWD reported that Cosmic 2.0 “earned $3.1 million in media impact value for Kylie Cosmetics in one week.” By using the new Cosmic 2.0 perfume bottle’s miniature models as earrings in the campaign photos, Kylie Jenner continued to position herself as a beauty and fashion innovator.
