LONDON — Nike is getting a touch up from renowned makeup artist Isamaya Ffrench.
She has created two colorways, a beige and chocolate brown that will be applied to the Air Max Dn that will be released on Dec. 20.
“Beauty has a massive presence in women’s sport today,” said Ffrench. “It’s been inspiring, working with athletes throughout this journey with Nike—and humbling to feel that the things I’m creating are helping these women feel good and give them confidence to perform at their peak”.
Ffrench added that female athletes inspired the collaboration.
“Female athletes show that you can have it all. You can have prowess in sport. You can be at the top of your game. You can take an interest in your appearance. You can express yourself in as many ways as you want and still be a top athlete. Beauty doesn’t undermine any of that. Beauty actually enhances it,” she explained.
Nike released the Air Max Dn on March 26, a date known affectionately by sneakerheads as Air Max Day. The shoe is a clear departure from previous looks in the iconic franchise, which was an intentional move from the design team.
“It’s important to note that we’re not making the Max 1 anymore,” Kathy Gomez, Nike VP of NXT Footwear, told FN at a media preview in late January. “We’ve evolved so much because we have this foundation of experience and expertise that we build on we learn from. I would say the team is even more passionate today about continuing to improve the benefits of Air for consumers.”
