Kim Zimmer is a daytime TV icon, most known for being Reva Shayne on Guiding Light. While I don’t know exactly what was going on with Reva in 1985, and much of this probably hadn’t happened yet, I can quote Wikipedia’s entry on Reva in GENERAL. It encapsulates what made soaps in this era so special:
“Reva… has been married nine times to seven different men, has been diagnosed as a manic-depressive, presumed dead various times in which she lost her memory and thought she was an Amish woman and lived the life as a princess, undergone a battle with Dolly — a clone who attempted to overtake her life after her husband allowed a reproduction of his wife after she apparently died — and traveled through time. […] Some of the more sensible areas of her life has been her career as a business executive and talk show host.”
I mean, YEAH, my hair would stand on end, too.