PITTI LEMON will be a tasty theme (both in flavor and color), thirst-quenching (for those always craving something new), energizing (for those in search of a boost), astringent (to hold back from saying too much), and anti-free radicals (for those keen on staying young). It is a deliberately light theme yet with a powerful representation: it captures the naive spontaneity of children and has been painted by artists from Ghirlandaio to Manet, from Picasso to Lichtenstein.
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The PITTI LEMON campaign, coordinated by creative director Angelo Figus, for Pitti  Bimbo has been interpreted by illustrator Alessandra De Cristofaro. Her ability to connect reality with the dream world has led her to envision the lemon as a plump yellow submarine from whose porthole one can peek at all the latest from Pitti Bimbo.
