A New Format for a New Era
On January 22 and 23, 2025, the Fortezza da Basso in Florence will come alive with the 100 th edition of Pitti Bimbo, marking a milestone for the world-renowned kidswear event. This centennial celebration not only highlights the event’s rich history but also launches a vibrant, reimagined format designed to captivate buyers, press, and fashion enthusiasts alike. Pitti Bimbo 100 embraces a condensed two-day schedule, ensuring a focused and energetic experience. Under the visionary design of award-winning designer Ilaria Marelli, the Fortezza will transform into a lively cityscape. Picture a looping promenade inspired by board games, with brand showcases creating a colorful, engaging journey.
Along this creative path, four trend-themed squares will serve as hubs of inspiration, each dedicated to a specific aspect of children’s fashion:
- My First: Essentials for newborns’ wardrobes.
- Magic Party: Special occasion attire and accessories.
- Be Sporty: Outdoor wear for active young adventurers.
- Snowtime: Fashion-forward looks for snowy days.
Adding to the dynamic atmosphere is a dedicated food area, featuring stylish meal accessories and premium products to make every snack break both joyful and fashionable.
FIRE: Igniting the Spirit of Pitti
This year’s theme, FIRE, ties together Pitti Immagine’s winter shows, symbolizing energy, creativity, and transformation. Curated by Angelo Figus with graphic editing by Alessandro Gori, the fiery motif will ignite the Fortezza with imaginative installations and designs by Alessandro Moradei. According to Agostino Poletto, General Director of Pitti Immagine, “Fire brings people together, warms both body and soul, and serves to entertain, amaze, and inspire. It symbolizes fashion’s ability to burn away old ideas and forge new paths. “The “(Don’t) Play with Fire” campaign for Pitti Bimbo, photographed by Alessandro Timpanaro, brings a whimsical touch to the event’s fiery theme. Against urban backdrops, young models interact with cartoonish flames, turning them into imaginative games. This playful narrative reflects Pitti Bimbo’s ethos—celebrating creativity and the boundless energy of childhood.
The design setup promises to dazzle visitors. In the central square, a digital bonfire will flicker with captivating visuals, while the Lyceum transforms into a fantastical realm of fire-eaters, blending fairy tales with reality to mesmerize and inspire. As Pitti Bimbo reaches its 100th edition, it continues to evolve and set the standard for kidswear innovation. This year’s fiery celebration embodies its commitment to sparking excitement, igniting new ideas, and shaping the future of children’s fashion.
Whether you’re a long-time attendee or a first-time visitor, this landmark event is set to offer a mesmerizing mix of creativity, inspiration, and unforgettable moments.
Stay tuned as the Junior Style team embarks on a globe-trotting journey, attending trade shows around the world to bring you the best-curated content from the vibrant world of kids’ fashion. From uncovering emerging trends to spotlighting standout brands and creative innovations, Junior Style is your go-to source for everything fresh and exciting in children’s fashion. Follow along as we explore, discover, and share the stories shaping this ever-evolving industry!
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