Steve Madden has unveiled its global fall 2024 campaign “Never Miss a Beat,” a love letter to New York City, where the brand was founded in 1990.
The brand’s birthplace is front and center in the video, and a number of familiar New Yorkers make cameos throughout.
Stars include “The Green Lady” of Brooklyn, who is known for wearing only green; fashion designer and club personality Richie Rich; writer Mickey Boardman; drag queen Lady Bunny; fashion journalist Lynn Yaeger; and taxi driver-turned-viral street hooper George Papoutsis.
Additionally, Seth Phillips, aka @guywithasign, is featured holding a sign that reads, “Yes, Steve is a real person.” Fittingly, Mr. Madden himself also makes a cameo, and during the scene he serves a hot dog from a Sabrett street cart.
“Set to ‘Groove is in the Heart’ by Deee-Lite, the video’s aim is to transport viewers to NYC. It depicts the kind of only-in-New York moments that happen when people run into friends or catch a glimpse of familiar faces on their commutes.
Showcasing a variety of Steve Madden styles, the video features models dancing around the city while engaging in activities like playing basketball, riding the subway and eating 99 cent pizza.
Some of the footwear styles showcased include the Madrid silver sneaker, the Roland brown leather buckled boot, and the Dollie red leather cowboy boot, among many other shoes.
View the “Never Miss a Beat” campaign video below.
