The shimmer! The colour! The custom-made corset gowns! Here, a rundown of Swift’s viral concert costumes.
This article was originally published on August 3, 2023 and has been updated.
Taylor Swift and her Eras Tour outfits never go out of style (get it?). Currently on the European leg of her viral world tour, the artist is certainly living out her wildest dreams right now (OK, we’ll stop).
In true superstar style, Swift has been consistently outdoing herself with her ensembles for every show. With an over three-hour-long setlist of more than 40 songs, she has at least one themed outfit for each of her eras — and some eras have multiple costume changes, both on- and off-stage.
From bedazzled power suits and ballgowns to embellished bodysuits and T-shirts, each look conceptualizes the feeling of its era through its silhouette, colours, and materials, with some even paying homage to her specific past tour looks.
Below, we’re taking a look at some of the best Taylor Swift outfits from the Eras Tour so far.
The Lover era: A bedazzled pastel Atelier Versace bodysuit
During the North American leg of her tour, Swift has historically kicked off each concert by opening with songs from her sixth studio album, Lover, and hitting the stage in this custom bedazzled Versace bodysuit with matching glittery Christian Louboutin boots.
While she has two other versions of this super-sparkly bodysuit (one is mostly gold and the other is mostly purple), this costume perfectly encapsulates the Lover album as its light pink and blue jewels emulate the ethereal sky in the album’s cover art.
The Fearless era: A gold fringe Roberto Cavalli dress
To perform hits such as “You Belong With Me” and “Love Story” from her second studio album, Fearless, she’ll often don this gold, shimmery fringe custom Roberto Cavalli dress that’s very similar to another look the designer created for her Speak Now Tour back in 2011.
For this part of the show, Swift continues to sport the glittery Louboutin boots from the Lover era and accessorizes with a rhinestone-covered guitar that her parents DIY-ed for her before the first show of the tour.
The Speak Now era: A purple Nicole + Felicia gown
Swift has a few gowns that she rotates through for this era, but this bespoke Nicole + Felicia ballgown, which she debuted the weekend that Speak Now (Taylor’s Version) was released, stands out from the rest.
This dress features a simple v-neck bodice which transitions into a voluminous three-tiered sparkly ombré skirt, no doubt a nod to this album’s violet cover art. The spectacle of this frock is fitting for this portion of the show as Swift remains mostly in one spot as she performs nostalgic hits such as “Enchanted” and “Long Live.”
The Folklore era: A green Alberta Ferretti dress
To transition into one of the longest sets of the show and performs songs from her Folklore album, Swift sometimes opts to wear this flowy, light green custom Alberta Ferretti dress that’s full of texture and movement. The intricate details of the kiwi-hued dress, such as the carefully embroidered leaves around its neckline and midriff cutout, encapsulate the imaginative nature of this era.
The 1989 era: A magenta Roberto Cavalli set
This bespoke pink Roberto Cavalli top and skirt set has proven to be perfect for moving around the stage as she performs upbeat hits like “Shake It Off” and “Blank Space.” The look also pays tribute to another similar two-piece set that the singer wore on her 1989 World Tour back in 2015. By replicating some of her most iconic looks, Swift is embracing an old fashion adage: if it ain’t broke, don’t fix it!
The Reputation era: A one-legged Roberto Cavalli snake-embroidered bodysuit
As the only look for the Reputation portion of her show, Swift wears a sequined one-legged Roberto Cavalli bodysuit with red snakes crawling up her leg and over her torso. The reptile motif is an important symbol associated with Swift’s 2017 Reputation album and subsequent 2018 Reputation Stadium Tour.
And now, she uses the animal to reclaim an era of her career where she underwent intense public scrutiny. This is in reference to a period of time in 2016 when Swift was being called a “snake” for revealing that she co-wrote her then-boyfriend Calvin Harris’ hit “This Is What You Came For,” and when Kim Kardashian effectively called Swift a snake during her infamous feud with Kanye West.
Ever since, Swift has used snake symbolism to represent that time period, and any Reputation-era outfit just wouldn’t be complete without the motif.
The Evermore era: A whimsical Etro gown
In keeping with the cottagecore feel of her 2021 Evermore album, Swift wears a custom Etro dress by Marco de Vincenzo to perform some of her most emotive songs. The deep burgundy dress features a tiered skirt and an empire waist. Of course, it wouldn’t be a Taylor Swift Eras Tour outfit without some sparkle, and this look certainly doesn’t disappoint.
The Tortured Poets Department era: A Vivienne Westwood corset gown
Chaos erupted in the Swiftie fandom on May 9, 2024 when the singer kicked off the European leg of her tour in Paris — with completely new Eras Tour outfits. Most notably, the star surprised and delighted fans by performing songs from her recently released album.
Included in this switch-up was a custom Vivienne Westwood dress dedicated to her newest era, finished off by Christian Louboutin heels. In true Taylor Swift fashion, the strapless white frock is embellished with cryptic text, reading “I love you, it’s ruining my life” over and over again. The drama!
The Midnights era: A bedazzled fringe Zuhair Murad number
Midnights fans, rejoice. A new look has been added to the Taylor Swift Eras Tour outfits canon that pays homage to the moody musical project from 2022. The bodysuit is replete with cut outs, dangling fringe and glistening embellishments. With a blueish black colour tone, it hones in on the nighttime visuals and the dreamy musings of the album.
The Fearless era: A metallic mini dress and Christian Louboutin boots
A new Fearless ‘fit is upon us! In the City of Light, Taylor Swift turned up the shine factor in her Eras Tour outfits with a new silver and black get-up. The sparkly style was completed with nearly knee-high Christian Louboutin boots.
The 1989 era: An ombré Roberto Cavalli two-piece
Along with her other brand new looks in Paris, Swift donned a never-before-seen ombré skirt and tank set for the 1989 section of her tour. To top off the two-tone playfulness, she wore a pair of mismatched pink and blue Christian Louboutin boots. All that’s missing is a kitschy novelty bag.
With files from Natalie Michie
