You don’t have to be a menswear aficionado to know that custom and made-to-measure clothing usually – okay, always – looks better on people than anything bought off-the-peg. When clothes are designed according to the contours and measurements of your body, they just look better.
Of course, it usually costs a premium to have your garms crafted specifically for you. Bespoke suits, especially in renowned locations such as London’s Savile Row, will cost thousands to make. But the world of custom and made-to-measure clothing is broad, and it’s getting bigger.
Online brands that take your measurements virtually are offering more affordable ways to buy custom, and even high-street brands and well-known labels offer varying degrees of customisation. For example, Uniqlo will alter the length of your trousers for a small fee while Levi’s has a customisation service that takes in fit, denim choice and embellishments like embroidery.
Between these accessible options and the likes of Savile Row, however, you’ll find a fertile middle ground where some of the best custom and made-to-measure fashion brands operate. Here are a few of our favourites.
Tailor Store
Tailor Store is a renowned online platform specialising in custom-made menswear, offering personalised garments crafted to the needs and measurements of each customer. Founded in Sweden, the brand has carved a niche by combining traditional tailoring craftsmanship with modern technology.
You can easily create and order bespoke shirts, suits and chinos, as well as less expected items like overshirts and tees. It’s all done through an intuitive online interface where you can select fabrics, style preferences and specific measurements.
Tailor Store’s emphasis on sustainability is also a key feature, as they produce garments made to order, thereby minimising waste.
Shop now at Tailor Store
Reiss Personal Tailoring
This British fashion brand is known for its refined and contemporary approach to menswear, bringing a sumptuous, tailored feel to even its loungewear. So it’s perhaps not a surprise that Reiss offers a Personal Tailoring service, which is an extension of its broader ethos, offering clients the opportunity to create personalised suits that reflect their individual style and fit.
The service begins with a consultation with Reiss’s expert tailors, who guide clients through fabric choices, linings, and detailing options such as lapels, pockets and buttons.
Each suit is crafted from premium materials and undergoes a meticulous construction process to ensure a flawless fit and finish. It’s a great option for anyone who wants to push the envelope on a wedding suit or treat themselves after a promotion.
Your suit will naturally take on some of the elegant and understated aesthetic for which Reiss is known, and walk the line between classic and modern.
See more at Reiss
Suitsupply Made to Measure
Suitsupply is known for its high-quality suits at accessible prices. Its Made to Measure service is a key part of the offering, allowing customers to create custom suits that fit their exact specifications.
The process begins with an in-store appointment, where a personal stylist helps clients choose from a wide range of fabrics, styles, and finishes. Every detail, from lapel width to button placement, is customisable.
Once you make your choices, tailors craft the suit, incorporating traditional techniques to achieve a high level of precision and comfort.
Suitsupply’s Made to Measure service stands out for its speed and efficiency; customers typically receive their custom suits within two to three weeks, a fraction of what you can normally expect with bespoke services.
Shop now at Suitsupply
Spoke London
Spoke London doesn’t believe in standard sizing. The British menswear brand specialises in custom-fit clothing, offering an innovative alternative to traditional tailoring. It allows customers to choose from a wide range of sizes and tailoring options, and while it started with chinos, it now produces denim, knitwear, shirts and jackets, too.
The brand offers multiple lengths and widths, ensuring every item fits the wearer perfectly without requiring further alterations. Spoke’s online platform makes it easy to order custom-fit garments, while high-quality fabrics and detail-focused design have seen the brand grow.
Shop now at Spoke London
Hockerty
One of the groundbreaking brands in online made-to-measure clothing, Hockerty offers a range of garments from suits and shirts to coats and casual wear. Founded in 2008, the company has grown into a leading player in the made-to-measure market by leveraging technology to make tailoring accessible and affordable.
Customers design their clothing by selecting fabrics, styles and custom details, all from home and Hockerty’s measurement process is mercifully straightforward.
Once your order is placed, each garment is crafted to the customer’s exact specifications and delivered within a few weeks.
Shop now at Hockerty
Eton
Eton is a prestigious Swedish brand renowned for its high-quality dress shirts. Established in 1928, the company has a long history of craftsmanship and innovation in menswear. Eton shirts are known for their impeccable fit, luxurious fabrics, and attention to detail, making them a staple in the wardrobes of discerning men.
Although not a fully bespoke service, Eton offers a made-to-order option where customers can personalize their shirts by choosing from various collar styles, cuffs, and fabrics, allowing for a degree of customization within their collection.
Eton’s commitment to quality is evident in every aspect of their production process, from the selection of the finest cotton to the precise stitching that ensures durability and comfort.
Shop now at Eton Shirts
Budd London
A distinguished name in the world of bespoke tailoring, Budd London dates back to 1910. Located in the heart of London’s St James’s, just around the corner from Savile Row, Budd is renowned for its traditional approach to shirtmaking and bespoke tailoring.
The brand offers a comprehensive bespoke service, creating shirts, suits and accessories that are crafted to the precise measurements and preferences of each client.
Budd’s tailors are known for their meticulous attention to detail, using the finest materials and time-honored techniques to produce garments of exceptional quality.
The experience begins with a personal consultation, where clients can choose from an extensive selection of fabrics and discuss their style preferences. The garments are then handmade, ensuring a perfect fit and unparalleled craftsmanship.
See more at Budd London
Proper Cloth
Founded in New York in 2008, Proper Cloth quickly became one of the go-to brands for men seeking high-quality, personalised shirts. Known for its seamless integration of technology and traditional tailoring, the brand’s online platform allows customers to design their shirts down to the last detail, from fabric and collar style to cuff type and monogramming.
Proper Cloth’s algorithm considers a few key measurements to create a ‘custom size’ in shirts, jackets and trousers so that you don’t have to make off-the-peg clothes work when they just don’t.
Shop now at Proper Cloth
Apposta
Italy and custom clothing go together like cheese and tomato, and one of the best brands is Apposta. The custom shirtmaker, founded in 2010, is known for its blend of traditional craftsmanship and modern convenience, offering a fully customisable shirt experience.
You can essentially design your own shirt with a wide selection of fabrics (more than 3,000, in fact), collar styles, cuffs and other details.
What sets Apposta apart is its commitment to quality and the use of premium Italian fabrics, which are meticulously crafted by skilled artisans in Italy.
The brand’s online platform guides customers through the measurement process, ensuring a perfect fit and a slice of the Italian bespoke experience.
Shop now at Apposta
Edward Sexton
A legendary figure in the world of bespoke tailoring, Edward Sexton is known for his distinctive style that blends traditional craftsmanship with bold, modern designs.
Based in London, Sexton’s career began on Savile Row, where he co-founded the iconic Nutters of Savile Row in the late 1960s, revolutionising the way men dressed.
His bespoke and made-to-measure tailoring service is characterised by sharp lines, structured silhouettes, and meticulous attention to detail, making his suits instantly recognisable. Sexton also offers made-to-order shirting.
Shop now at Edward Sexton
Tom James
Tom James brings a different and genuinely personal approach to custom clothing. Founded in 1966, the brand operates on a direct sales model, with professional clothiers meeting clients at their homes or offices to provide a tailored shopping experience.
It offers a wide range of custom-made clothing, including suits, shirts, trousers and outerwear, all tailored to the client’s exact measurements and style preferences.
The brand prides itself on using the finest fabrics from renowned mills around the world, ensuring that each garment is of the highest quality.
Tom James also offers a comprehensive range of accessories, allowing clients to complete their look with ties, cufflinks, and other finishing touches.
See more at Tom James
Ratio Clothing
A lot of custom shirtmakers focus on dress shirts and business shirts. Ratio Clothing, based in the United States, is broader-minded, offering a custom approach to any kind of shirt you want, from checked flannel options to striped Oxfords to flowery resort numbers.
Founded in 2011, the company combines traditional craftsmanship with modern technology to create shirts tailored to the individual’s exact measurements and preferences, starting with a simplified online blueprint to capture your unique size.
From there, you can also customise your collar, colour and other details.
Shop now at Ratio Clothing
