Justin Bieber is no stranger to the world of fashion. Alongside creative director Ryan Good, the singer founded Drew House in 2018, a clothing line which features yellow as its signature color and specializes in loungewear such as slippers emblazoned with smiley faces. While Drew House is still active, Bieber has recently been teasing an even more ambitious line known as Skylrk (stylized SKYLRK), and it looks like a launch of the new label is now imminent.
Over the last year, Bieber has been sporadically spotted in mysterious sneakers believed to be prototypes from the Skylrk brand. That theory was all but confirmed in April when another one of Bieber’s business partners, Neima Khaila, shared images of Bieber poring over the details of some of the same sneakers he had been previously spotted in.
The line is highlighted by a chunky, mesh-based model featuring a TPU cage which wraps around the foot and has been previewed in a number of variations by Bieber and Khaila. Bieber has also been photographed wearing other Skylrk-branded sneakers, including a leather-based model with puffy paneling, on numerous occasions.
Beyond athletic footwear, the singer recently teased molded foam slides and clogs, fuzzy slippers and more shoes which are believed to be tied to the Skylrk label.
A 2023 US Patent and Trademark Office trademark filing reveals a logo for the brand, describing it as “two connected, abstract rectangles of different sizes with rounded edges above the word SKYLRK in stylized form.”
In terms of planned output, one of Skylrk’s trademark filing lists sneakers and boots, T-shirts, sweatshirts, sweatsuits, hoodies and jackets as items that will bear its branding. A second filing covers eyewear product including fashion sunglasses, eyeglasses and glasses cases.
An April Instagram story shared by Khaila offered a further glimpse behind the curtain, revealing that the Skylrk brand has been years in the making.
“We been calibrating for like 3 years, they not ready bro,” Khaila wrote.
While Bieber already has experience in the fashion world with Drew House, Khaila also comes from a clothing background. Khaila was CEO and co-founder of Pink Dolphin, a Los Angeles streetwear brand which had a decent amount of popularity during the 2010s. Pink Dolphin’s presence has waned in the years since, and Khaila has now distanced himself from the company he helped start.
The Skylrk brand name is connected to past Bieber lore. In 2018, the artist posted an Instagram photo alongside entertainer Bella Thorne with the caption “Meet SKYLARK TYLARK (my alter ego).”
After months of teases, it appears that the Skylrk brand is finally ready for a roll out. On Monday, Bieber updated his Instagram bio, replacing @drewhouse with @skylrk, perhaps signaling the beginning of a new era. The Skylrk Instagram account is currently blank, but there’s a skylrk.com site where fans can sign up for updates.
Readers can find more Skylrk previews below and should expect an official announcement soon.
